Add targeting block to MarketIR schema + seed data for zip-meta-map

Schema: targetingBlock, targetingOrgType, targetingSeedRepo  added
to tool properties. Validator extended with seedRepo/exclusion checks
and targeting info in log output.

zip-meta-map targeting: 6 keywords, 6 topics, 3 languages, 2 exclusions,
2 seed repos (aider-chat/aider, paul-gauthier/aider).

Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>

Author: mcp-tool-shop

marketing/data/tools/zip-meta-map.json

@@ -175,5 +175,15 @@
         "description": "Pre-release access to new index formats and plan structures before public release."
       }
     ]
+  },
+  "targeting": {
+    "keywords": ["repo index", "repo metadata", "LLM context", "code map", "deterministic build", "CI gating"],
+    "topics": ["ci", "github-actions", "devtools", "llm", "developer-tools", "code-analysis"],
+    "languages": ["Python", "TypeScript", "JavaScript"],
+    "exclusions": ["mcp-tool-shop-org", "mcp-tool-shop"],
+    "seedRepos": [
+      { "owner": "aider-chat", "repo": "aider", "notes": "LLM coding agent, needs repo context" },
+      { "owner": "paul-gauthier", "repo": "aider", "notes": "Alternate org for aider" }
+    ]
   }
 }

marketing/manifests/marketing.lock.json

@@ -1,6 +1,6 @@
 {
   "schemaVersion": "1.0.0",
-  "generatedAt": "2026-02-15T22:55:51.343Z",
+  "generatedAt": "2026-02-15T23:24:46.143Z",
   "generator": "gen-lock.mjs",
   "files": [
     {
@@ -25,8 +25,8 @@
     },
     {
       "path": "marketing/data/tools/zip-meta-map.json",
-      "sha256": "7b62c662704e6aedf8d9d9f698cbcae64f5f8fabd669a73db804aac3282cedc2",
-      "bytes": 7680
+      "sha256": "7bbf650961ec3bcb4ef1c38c95d9c30e00df863f299b4badcc7a5afeca5798c6",
+      "bytes": 8236
     },
     {
       "path": "marketing/manifests/evidence.manifest.json",
@@ -35,8 +35,8 @@
     },
     {
       "path": "marketing/schema/marketing.schema.json",
-      "sha256": "97dc4f550b714b5875f0bba698a0106dca66891011dabcf28a65a3705954622d",
-      "bytes": 13542
+      "sha256": "0f0832a0616c3e9df39a0dbb3aee9a07a5c8804a5cd10ea409f867900245a894",
+      "bytes": 15564
     }
   ]
 }

marketing/schema/marketing.schema.json

@@ -139,6 +139,70 @@
       "additionalProperties": false
     },
 
+    "targetingOrgType": {
+      "type": "string",
+      "enum": ["org", "user"]
+    },
+
+    "targetingSeedRepo": {
+      "type": "object",
+      "required": ["owner", "repo"],
+      "properties": {
+        "owner": {
+          "type": "string",
+          "minLength": 1,
+          "description": "GitHub owner (org or user)."
+        },
+        "repo": {
+          "type": "string",
+          "minLength": 1,
+          "description": "GitHub repo name."
+        },
+        "notes": { "type": "string" }
+      },
+      "additionalProperties": false
+    },
+
+    "targetingBlock": {
+      "type": "object",
+      "description": "Optional targeting spec for partner/integrator discovery. Drives the target list generator.",
+      "properties": {
+        "keywords": {
+          "type": "array",
+          "items": { "type": "string", "minLength": 1 },
+          "minItems": 1,
+          "description": "Search keywords for GitHub readme/description matching."
+        },
+        "topics": {
+          "type": "array",
+          "items": { "type": "string", "minLength": 1 },
+          "minItems": 1,
+          "description": "GitHub repo topics to search for."
+        },
+        "languages": {
+          "type": "array",
+          "items": { "type": "string", "minLength": 1 },
+          "description": "Programming languages to filter by."
+        },
+        "orgTypes": {
+          "type": "array",
+          "items": { "$ref": "#/$defs/targetingOrgType" },
+          "description": "Filter by GitHub owner type."
+        },
+        "exclusions": {
+          "type": "array",
+          "items": { "type": "string", "minLength": 1 },
+          "description": "GitHub owners or repos to exclude from results."
+        },
+        "seedRepos": {
+          "type": "array",
+          "items": { "$ref": "#/$defs/targetingSeedRepo" },
+          "description": "Known repos to use for similarity expansion."
+        }
+      },
+      "additionalProperties": false
+    },
+
     "pressBlock": {
       "type": "object",
       "description": "Optional press/partner data for a tool. Enables press pages, outreach packs, and partner bundles.",
@@ -333,7 +397,8 @@
           "items": { "$ref": "#/$defs/message" },
           "minItems": 1
         },
-        "press": { "$ref": "#/$defs/pressBlock" }
+        "press": { "$ref": "#/$defs/pressBlock" },
+        "targeting": { "$ref": "#/$defs/targetingBlock" }
       },
       "additionalProperties": false
     },

marketing/scripts/validate.mjs

@@ -158,8 +158,27 @@ for (const { ref } of index.tools) {
     }
   }
 
+  // Check targeting seedRepos have non-empty owner+repo
+  if (tool.targeting?.seedRepos) {
+    for (const seed of tool.targeting.seedRepos) {
+      if (!seed.owner || !seed.repo) {
+        fail(`${ref}: targeting seedRepo has empty owner or repo`);
+      }
+    }
+  }
+
+  // Check targeting exclusions contain no empty strings
+  if (tool.targeting?.exclusions) {
+    for (const exc of tool.targeting.exclusions) {
+      if (!exc || exc.trim().length === 0) {
+        fail(`${ref}: targeting exclusion contains empty string`);
+      }
+    }
+  }
+
   const pressInfo = tool.press ? `, press: ${tool.press.quotes?.length || 0} quotes` : "";
-  console.log(`  OK: ${tool.id} (${tool.claims.length} claims, ${tool.messages.length} messages${pressInfo})`);
+  const targetingInfo = tool.targeting ? `, targeting: ${tool.targeting.keywords?.length || 0} keywords, ${tool.targeting.topics?.length || 0} topics` : "";
+  console.log(`  OK: ${tool.id} (${tool.claims.length} claims, ${tool.messages.length} messages${pressInfo}${targetingInfo})`);
 }
 
 // Load campaigns